Rachel Boston is the co-founder of FocusBlu, a luxury cellular health brand built on purity, transparency, and truth. With a strong background in marketing, sales, and entrepreneurship, Rachel brings 34+ years of business expertise to the wellness space—pairing her strategic leadership with a deeply personal mission to elevate health from the inside out.

FocusBlu was born over a lunch conversation with her brother, Caleb Babb, a Marine veteran and Director of Research & Product Formulation. Discovering that most products on the market were impure or unsafe, they set out to create a methylene blue 1% brand that was ethical, fully transparent, and sourced away from China in every form. Their shared commitment to clean cellular health became the foundation of FocusBlu’s rapid and purpose-driven success.

As a proud daughter and sister of U.S. Marines, Rachel’s mission extends beyond health—she is dedicated to supporting those who served. FocusBlu donates a portion of every bottle to veteran organizations like Camp Hope, helping warriors heal and rebuild their lives.

Guided by faith, integrity, and a passion for improving lives, Rachel believes true success comes from giving more than you receive. Her vision for FocusBlu is simple:
pure products, real results, and a purpose that impacts generations.

Caleb Babb is a former United States Marine Corps Honor Man and Machine Gunner Squad Leader with Fox Company, 2nd Battalion, 4th Marines. After completing multiple combat deployments, he transitioned successfully into civilian life, building several businesses and developing a strong passion for helping others create meaningful change.

With an extensive background in the cannabis industry, serving as a grower, processor, and distribution. Caleb gained deep experience in extraction processes, product formulation, and regulatory compliance. His technical knowledge and established relationships with U.S.-based laboratories played a key role in making the launch of FocusBlu seamless and scientifically grounded.

As Director of Research and Product Formulation, Caleb, together with his sister and co-visionary Rachel Boston, co-created FocusBlu’s ultra-pure, USP-grade Methylene Blue formula to support cognitive clarity, energy, and overall wellness. He is committed to delivering education, integrity, and best-in-class products crafted to the highest standards.